top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Engagement Type

Brand Framework


March 2024

Case Study Details

Amanda Maud, a seasoned female physical trainer, is on a mission to redefine fitness through a holistic lens. Her approach goes beyond mere physical training; it encompasses emotional well-being, mental resilience, and a balanced lifestyle. With a focus on empowerment through education and fostering a supportive community, Amanda Maud Fitness stands as a beacon of wellness in a sea of conventional fitness paradigms.

Brand Pillars:

Holistic Approach: Amanda Maud recognizes that true health extends beyond physical strength, encompassing mental and emotional well-being. Through personalized coaching, she guides her clients towards achieving balance in all aspects of their lives, nurturing not just their bodies but their minds and spirits as well.

Empowerment through Education: At the heart of Amanda Maud's methodology lies the belief in educating her clients. Beyond providing workout plans, she empowers them with knowledge about proper nutrition, stress management techniques, and lifestyle choices. By understanding the 'why' behind their actions, clients are equipped to make sustainable changes that benefit them in the long term.

Community Support: Amanda Maud cultivates a sense of belonging and camaraderie among her clients. Through group workouts, nutrition workshops, and social gatherings, she creates a supportive network of women who uplift and motivate each other. This community not only holds individuals accountable but also serves as a constant source of encouragement on their fitness journey.

Project Goals:

Brand Identity Establishment: Develop a cohesive brand identity that reflects Amanda Maud's holistic approach to fitness, empowering education, and community-centric ethos.

Online Presence Enhancement: Create an engaging website and social media platforms that showcase Amanda Maud's unique offerings, including informative content, client testimonials, and community events.

Community Building Initiatives: Organize regular group workouts, workshops, and social gatherings to foster a sense of community among Amanda Maud's clients, both online and offline.

Educational Content Creation: Develop a series of educational resources, including articles, videos, and webinars, to equip clients with the knowledge they need to make informed health and wellness decisions.

Client Engagement Strategies: Implement strategies to enhance client engagement and retention, such as personalized coaching sessions, progress tracking tools, and rewards programs.

Amanda Maud Fitness is not just a fitness brand; it's a movement towards holistic well-being and empowerment.Amanda uses a holistic approach, commitment to education, and community support. Amanda Maud is poised to revolutionize the way women perceive and pursue their fitness goals, and needs to expand her reach to more women. She will revitalize her logos and merchandise to raise awareness of her unique and professional brand.

Amanda Maud, the owner of a personal training business was referred to Avivify, as she was initiating the process of expanding her business into a brick and mortar studio. She wanted to preempt her need for a strong brand identity to draw a greater amount of women-specific fitness enthusiasts to her new location. Avivify and Amanda Maud collaborated to revitalize her brand and create a system for implementing designs within her business.

bottom of page