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Nurturing Imagination: The Science Behind Branding for Varied Imaginative Scales

Updated: Mar 13

In the vast landscape of human imagination, we find a beautiful spectrum, ranging from the vivid dreamers to those who see the world through a more pragmatic lens. When it comes to branding, the ability to imagine is a crucial factor influencing how individuals perceive and connect with a brand. Today, let's explore the intriguing science behind the different scales of imagination and why those on the lower end of the spectrum may benefit from a bit more guidance in the realm of branding. A great example of how to measure this is the apple visualization scale.


Understanding Imagination Scales:

Imagination is a complex cognitive process that involves the brain's ability to form mental images, ideas, and concepts that aren't immediately present in our surroundings. While some individuals have a naturally high imaginative scale, effortlessly envisioning possibilities and potential outcomes, others may find it challenging to conjure up vivid mental images.

Scientifically, imagination is closely tied to brain activity, specifically the interplay between different regions such as the prefrontal cortex, hippocampus, and the sensory cortex. Neurotransmitters, like dopamine, play a crucial role in fostering creative thinking and imaginative processes. Studies have shown that individuals with higher levels of dopamine tend to have a more robust imaginative capacity.

Addressing Lower Imagination Scales in Branding:

For those with a lower scale of imagination, the challenge lies in visualizing the brand identity and anticipating the outcomes of branding efforts. This is where a nuanced approach to branding becomes crucial. Instead of overwhelming individuals with complex visual elements, the focus should be on simplicity, clarity, and reliability.

By narrating a brand's story in a compelling and relatable manner, we bridge the gap between the brand and the audience. This narrative approach helps create a mental picture that is easier to grasp, fostering a deeper connection.

Guided Visualization Techniques:

In efforts to foster this deeper connection to clients, incorporating guided visualization techniques can be immensely beneficial. Providing tangible examples, mood boards, and visual aids can help individuals with lower imaginative scales better comprehend the intended brand identity.

By involving clients or team members in the creative process, we leverage collective imagination. This not only fosters a sense of ownership but also brings diverse perspectives to the table, enriching the brand development process.


In the diverse tapestry of human imagination, each thread contributes to the rich narrative of our experiences. Understanding and embracing the varying scales of imagination allows us to tailor branding strategies that resonate with every individual. Through a combination of science, psychology, and empathy, we can unlock the potential of branding for all, regardless of their imaginative scale.

I pride myself on my level of visual imagination. I can completely see in fully rendered colors and details in thought which allows me to connect with your brand on a deeper level while creating connecting storytelling solutions that help your business speak directly to your audience in both visual elements and empathic messaging.

What type of imagination level are you?



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